East Africa-Based Team
Local support before, during and after your journey.
Our Story
Born here. Exploring Africa with you.
Norine Forbes Safaris was established in 2011, and we have been operating since then, creating and managing journeys across East Africa.
Over the years, we have grown from serving individual travellers to supporting families, groups, corporate clients and international travel partners seeking reliable safari and travel services in the region.
Our experience has given us a strong understanding of the destinations we sell, the logistics behind seamless travel and the importance of dependable local support.
Today, every journey is still planned with the same focus on personal service, local knowledge and attention to detail.
Established in 2011. Planned here. Operated here. Supported here.
Why Travel With Norine Forbes
Planned here. Operated here. Supported here.
One experienced East Africa team shapes the journey, coordinates the details and stays close from the first conversation until you return home.
Experienced Safari Guides
Professional driver-guides with deep knowledge of East Africa’s wildlife, landscapes and routes.
Customised 4x4 Land Cruisers
Safari vehicles designed for comfort, photography and exceptional game viewing.
Tailor-Made Planning
Your dates, interests and preferred pace shape the journey.
East Africa Expertise
Kenya, Tanzania, Uganda and Rwanda planned through one experienced team.
End-to-End Travel Support
Safari planning, flights, transfers, hotels, travel insurance and other travel arrangements under one company.
For travel agents & tour operators
Your East Africa DMC & Travel Trade Partner
Alongside our direct safari business, Norine Forbes Safaris works with international travel agents and tour operators seeking a reliable ground partner in East Africa.
We support our travel trade partners with confidential agent rates, tailor-made itineraries, accommodation arrangements, private transport, professional guides, airport services and complete on-ground coordination.
Whether you require a complete East African itinerary, ground handling support or a trusted local team to look after your clients, we work behind the scenes to ensure every journey is handled professionally.
Our goal is to make it easy for our partners to sell East Africa with confidence, knowing that their clients are supported by a dependable team on the ground.
Partner With UsOur Approach
Your journey begins with a conversation.
Tell us where you want to go, what you hope to experience and how you like to travel.
From there, we shape the right route, accommodation, experiences and pace around you.
Some travellers come for the Great Migration. Others for gorillas, private conservancies, scenic flights or the Indian Ocean.
There is no single way to experience Africa. We design the journey around you.
Made around you
Our Signature Experiences
Six considered ways to experience East Africa, each adapted to your dates, interests and preferred pace.
Bespoke Luxury Safaris
Private game drives, exceptional stays and attentive service across East Africa’s most celebrated wilderness areas.
Hot-Air Balloon Safaris
See the savannah at sunrise from above, followed by a memorable breakfast in the bush.
Beach & Safari Combinations
Pair wildlife-rich safari days with time to unwind in Diani, Zanzibar, Lamu or another Indian Ocean retreat.
Great Migration Tours
Follow one of nature’s greatest spectacles with routing and timing built around the movement of the herds.
Cultural Encounters
Meet local communities through respectful, privately arranged visits that encourage genuine exchange.
Private Air Safaris
Reach remote landscapes efficiently through private jet, charter flight or helicopter arrangements.
Our Guides & Safari Vehicles
The right people. The right vehicle. A better safari.
Professional Driver-Guides
Experienced guides selected for wildlife knowledge, destination expertise, professionalism and guest care. A good guide does more than locate wildlife – they help guests understand animal behaviour, landscapes, conservation and the stories behind the places they visit.
Purpose-Built Safari Vehicles
Customised 4x4 Land Cruisers designed for long safari days, with comfortable seating, pop-up roofs, charging facilities and practical safari equipment for game viewing and photography.
People behind every journey
Message from the Director
Welcome to Norine Forbes Safaris.
East Africa is not simply a destination we sell – it is home.
Since our establishment in 2011, our commitment has been to create journeys that are personal, well planned and supported by people who understand the destinations firsthand.
Whether we are welcoming a guest travelling with us directly or supporting an international travel partner with their clients, we approach every journey with the same attention to detail, reliability and care.
From our team in Nairobi, we are proud to share the wildlife, landscapes and people of East Africa while providing the dependable local support that makes every journey feel seamless.
We look forward to welcoming you to Africa and being part of your journey.
Mrs. Elizabeth Kyule
Director, Norine Forbes Safaris Ltd
Established in Kenya. Operating Across East Africa.
Established in 2011 and headquartered in Nairobi, Norine Forbes Safaris plans and operates journeys across Kenya, Tanzania, Uganda and Rwanda.
- Established 2011
- Nairobi Headquarters
- Licensed Tour Operator
- IATA Accredited
- TOSK Member
- East Africa Ground Operations
Travel With Confidence
One team, with you at every step.
Local support before, during and after your journey, with safari planning, flights, transfers, hotels, travel insurance and other arrangements coordinated under one company.
Based in Nairobi
Your journey is planned and supported by a team on the ground in East Africa.
IATA-Accredited Travel Support
Flights and wider travel arrangements can be coordinated alongside your safari through one experienced team.
Read reviews, travel with confidence.
4.9/5 on SafariBookings, based on 14 reviews from guests who let us know exactly how it went.
4.9/5
Based on 14 reviews
Based on 14 reviews
“Seamless travel experiences from start to finish.” She praised the team’s professionalism, clear communication and smooth end-to-end arrangements.
“Nothing short of perfect.” His six-day family safari stood out for careful planning, attentive support and memorable wildlife encounters.
“Great experience and great service.” He highlighted responsive advice, a tailored itinerary and excellent support from the driver-guide team.