About Norine Forbes Safaris | Norine Forbes Safaris

Norine Forbes guests sharing a cultural experience in East Africa

Our Story

Born here. Exploring Africa with you.

Africa is not simply where we operate. It is home.

Norine Forbes Safaris was created with a simple belief: the best African journeys should feel personal, not packaged.

From our base in Nairobi, we combine local knowledge, experienced guides and trusted relationships across East Africa to create journeys shaped around each traveller’s interests, pace and way of exploring.

Whether it is your first safari in Kenya, a Great Migration journey across the Maasai Mara and Serengeti, a private fly-in safari or a multi-country adventure, we begin by understanding what you want from Africa.

Why Travel With Norine Forbes

Planned here. Operated here. Supported here.

One experienced East Africa team shapes the journey, coordinates the details and stays close from the first conversation until you return home.

East Africa-Based Team

Local support before, during and after your journey.

Experienced Safari Guides

Professional driver-guides with deep knowledge of East Africa’s wildlife, landscapes and routes.

Customised 4x4 Land Cruisers

Safari vehicles designed for comfort, photography and exceptional game viewing.

Tailor-Made Planning

Your dates, interests and preferred pace shape the journey.

East Africa Expertise

Kenya, Tanzania, Uganda and Rwanda planned through one experienced team.

End-to-End Travel Support

Safari planning, flights, transfers, hotels, travel insurance and other travel arrangements under one company.

Our Approach

Your journey begins with a conversation.

Tell us where you want to go, what you hope to experience and how you like to travel.

From there, we shape the right route, accommodation, experiences and pace around you.

Some travellers come for the Great Migration. Others for gorillas, private conservancies, scenic flights or the Indian Ocean.

There is no single way to experience Africa. We design the journey around you.

High-altitude landscape on Mount Kilimanjaro

Made around you

Our Signature Experiences

Six considered ways to experience East Africa, each adapted to your dates, interests and preferred pace.

Bespoke Luxury Safaris

Private game drives, exceptional stays and attentive service across East Africa’s most celebrated wilderness areas.

Hot-Air Balloon Safaris

See the savannah at sunrise from above, followed by a memorable breakfast in the bush.

Beach & Safari Combinations

Pair wildlife-rich safari days with time to unwind in Diani, Zanzibar, Lamu or another Indian Ocean retreat.

Great Migration Tours

Follow one of nature’s greatest spectacles with routing and timing built around the movement of the herds.

Cultural Encounters

Meet local communities through respectful, privately arranged visits that encourage genuine exchange.

Private Air Safaris

Reach remote landscapes efficiently through private jet, charter flight or helicopter arrangements.

A guided safari experience in East Africa

Our Guides & Safari Vehicles

The right people. The right vehicle. A better safari.

Experienced Safari Guides

Professional driver-guides with deep knowledge of East Africa’s wildlife, landscapes and routes.

Customised 4x4 Land Cruisers

Safari vehicles designed for comfort, photography and exceptional game viewing.

People behind every journey

Message from the Director

Welcome to Norine Forbes Safaris.

Our passion is creating meaningful journeys that connect our guests with the beauty, wildlife and people of Africa. Together with our team, we take pride in making every safari personal, seamless and memorable.

We look forward to welcoming you to Africa.

Mrs. Elizabeth Kyule
Director, Norine Forbes Safaris Ltd

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Travel With Confidence

One team, with you at every step.

Local support before, during and after your journey, with safari planning, flights, transfers, hotels, travel insurance and other arrangements coordinated under one company.

Based in Nairobi

Your journey is planned and supported by a team on the ground in East Africa.

IATA-Accredited Travel Support

Flights and wider travel arrangements can be coordinated alongside your safari through one experienced team.

“Seamless travel experiences from start to finish.” She praised the team’s professionalism, clear communication and smooth end-to-end arrangements.

“Nothing short of perfect.” His six-day family safari stood out for careful planning, attentive support and memorable wildlife encounters.

“Great experience and great service.” He highlighted responsive advice, a tailored itinerary and excellent support from the driver-guide team.